This month, the remarkable vision of Ben Bush & Raechel Barone becomes a reality with the opening of On The Rise Bakery in its spectacular new location just next to Volunteer's Green.

In addition to the expanded menu, the organic garden and the awesome wood fired brick oven, On The Rise will also double as the site of a multi-media arts and performance space.

Film Buzz is proud to collaborate with On The Rise on something we are calling MicroCinema Nights. Microcinema has two meanings. It can describe low-budget films shot mostly on digital video, edited on a computer, and then distributed via videotape, disc or over the Internet. Or it can describe a mode of low-budget exhibition—a small theater or screening series operated in order to show small-gauge filmmaking, artists works, shorts, and repertory programming.

Microcinema is a flexible term that can cover anything - animated shorts, bizarrely impressionistic video manipulations, hard-hitting documentaries, and garage-born feature-length movies. A classic microcinema offering is a film that probably would not exist if new technology hadn't allowed its creators to cut costs or inspired them to try something different.

The term "microcinema" was coined in 1991 by San Francisco's Total Mobile Home Microcinema, where all the films are "underground" because they're shown in the basement. The founders say they envisioned an alternative movement, a sort of cinematic microbrewery. And now, the word has come to describe an intimate, low-budget style of movie shot on relatively cheap formats like Hi-8 video, DV, and (less often) older do-it-yourself stock like 16mm film.

As of late, a large growing subculture of film makers has risen in the wake of technological advancements that have made low budget film making more affordable and pleasing to the eye. One camera in particular, that has made a large impact, is the Panasonic DVX100 followed recently by the Panasonic HVX200 High Definition camcorder(many other cameras are used as well but DVX and HVX are arguably the favorites).

Many film festivals and websites have hosted films made from the microcinema subculture and many films are now finding their way to rental store chains and independent distributor line-ups.

While we will be screening many popular mainstream movies on MicroCinema Nights, we are envisioning a venue that will evolve into one which local filmmakers can screen their own independently produced films.

I am grateful to Ben & Raechel for giving me the opportunity to do MicroCinema Nights at their new location, and I hope everyone in Richmond will take advantage of this new cultural & social treasure located in our town.